South Korea is known for its groundbreaking trends in the beauty industry. Here are the latest permanent makeup trends that will be trending in South Korea in 2023:
Expressive and futuristic makeup
According to Sharon Ahn, Beauty Trend Forecaster & Analyst at WGSN, we will see a lot of color and texture in 2023. “South Koreans have traditionally avoided heavily pigmented makeup, but the post-pandemic craving for self-expression will drive younger consumers to experiment with a full spectrum of mood-boosting colors outside of neutral shades and their comfort zones,” she shares1. Inspired by the metaverse as well as phygital looks, younger consumers will look to blur the lines between real and virtual with reflective, other-worldly skin, inverted eyeliner and bejeweled eye looks.
Evolved “clean” makeup look
The “clean” makeup look has evolved to focus more on what the skin really needs1. It’s about focusing on what your skin really needs and getting rid of anything superfluous.
Caramel-colored blush
Another trend for 2023 is the caramel-colored blush1. This warm shade gives the face a healthy, natural tan and suits almost any skin tone.
Clumpy lashes
Clumpy lashes are back and bigger than ever1. This trend adds depth and drama to the eyes.
Full, juicy lips
Full, juicy lips are another big trend for 20231. This look can be achieved with lipsticks, lip glosses or even lip masks.
Muted, glittery eye shadow
Muted, glittery eyeshadow is another big trend for 2023. This look adds depth and drama to the eyes without being too overpowering.
Natural, feathery eyebrows
Natural, feathery eyebrows are another big trend for 2023. This look adds depth and drama to the eyes without being too overpowering1.
These trends show that the beauty industry in South Korea is always one step ahead. It will be exciting to see how these trends will shape the global beauty landscape in 2023.
